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All contents are Copyright © 1992–2009 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information.
Product Guide
Cisco Products
Smart Business Roadmap
The Cisco Smart Business Roadmap (Figure 2) is designed to help you improve
the way you sell to your customers Using the Smart Business Roadmap, you can
elevate the discussion with your customers from point products to the resolution
of business challenges
The roadmap enables you to help your customers resolve their business challenges
with a technology strategy You work with customers to develop a plan that addresses
their current challenges while setting them up for long-term success The customized
plan is designed to be implemented over time at a pace that is right for the customer,
helping you develop long-term relationships The implementation of this plan is
broken down into three phases: Foundation, Growth, and Optimized The Foundation
and Growth phases provide an infrastructure that you can build upon to resolve the
business challenges in the Optimized phase
The roadmap helps shorten the sales cycle, increase deal size and attachment rate,
and improve customer relationships by enabling you to sell on business challenges
that are resolved through technology: for example, you can sell on value
Cisco Offerings
Cisco offers a comprehensive line of technology solutions to meet customer needs
These offerings include routers, switches, security devices, VPNs, wireless LANs,
IP communications solutions, and the software necessary to integrate each element
into a secure, productive, reliable, and easy-to-manage network The unique Cisco
end-to-end networking solutions enable organizations to communicate, collaborate,
and compete more effectively by providing real-time access to information, enhanced
communications, and improved business processes for today while helping
companies evolve to meet constantly changing business requirements
Figure 2 Cisco Smart Business Roadmap: Cisco Solutions
CallConnectors, UC applications
Mobility in the workplace
VPNs for business-to-business
Advanced security – ASA
Externally Connected
Unified Communications (Voice) convergence
Secure wireless LANs
VPNs for mobile workers, remote locations, and partners
Business Securely Connected – Internally
All-in-one system – Smart Business Communications System, voice enabled
Routing – ISR, voice ready
Switch – Catalyst modular switch
Foundation Growth Optimized
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